The Show Starts In


In-store Asia now looks forward to its 16th edition in Bombay Exhibition Centre, Mumbai, India, 22nd – 24th May 2025.

In-store Asia is the largest trade fair in the Indian subcontinent for retail resources and investments in store design, VM and In-store marketing. It is the largest gathering of senior decision makers from 4500+ retailers, consultants, service providers and manufacturers in this domain. The Expo bring together all leading retail solution providers from India and beyond under one roof, Convention discussing topics on current retail trends in India & Globally and the VM&RD Retail Design Awards & VM Challenge, which recognizes the talent in visual merchandising and retail design domain.

We are a part of EuroShop trade fair family, The World's No. 1 Retail Trade Fair, and is thus part of the world's largest network of events for the investment needs of the retail industry, offering optimum access to the most promising future markets in this sector. The last edition of the event in 2023 witnessed the presence of 100+ exhibitors showcasing their products and services to 4500+ visitors and 250+ conference delegates.


  1. 100+ Exhibitors
  2. 250+ Delegates
  3. 40+ Speakers
  4. 4500+Visitors
  5. 36 VM Challenge


Presenting Partner – VM&RD Retail Design Awards

Associate Partner

Lanyard Partner