About In-store Asia

In-Store Asia is the premier trade fair in the Indian subcontinent dedicated to retail resources, store design, visual merchandising (VM), and in-store marketing. It is the largest gathering of senior decision-makers from over 5,500 retailers, consultants, service providers, and manufacturers in this domain.

As part of the EuroShop Trade Fair Family — the world’s No. 1 retail trade fair — In-Store Asia offers unmatched access to emerging investment opportunities and future retail markets, making it the go-to platform for innovation and business growth in the region.

Event Highlights

Expo

Over 80 exhibitors showcasing innovative products and service.

 

Convention

Engaging sessions on current retail trends in India and globally.

 

VM&RD Retail Design Awards

VM&RD Retail Design Awards celebrates excellence in visual merchandising and retail design.

 

VM Challenge

Is the one-of-a-kind Window Display contest for the VM Community.

 

Why India?

  • $1.2 trillion retail market in 2025, projected to exceed $2 trillion by 2032
  • 2nd largest consumer base globally with over 1.4 billion people
  • 65% population under 35 – young, aspirational, and brand-conscious
  • Modern retail share expected to reach 25% by 2027, driven by malls, modern trade, and e-commerce
  • 850+ million internet users fueling rapid digital and omni-channel retail growth
  • 20+ metro & tier-1 cities emerging as major retail and lifestyle hubs
  • Growing demand for innovative store design, visual merchandising, and tech-enabled experiences

India offers scale, speed, and opportunity.

Source: Statista, EY, BCG, RAI, KPMG, CBRE, JLL

Market Trends

46% of consumers value the ability to see/touch products in-store.

 

80% of customers more likely to buy from brands offering personalized experiences

 

88% of consumers consider sustainability important when making purchases.

 

83% of consumers are more likely to return after a positive in-store experience

 

75% wish for quicker and easier identification of products that meet their needs.

 

79% of Millennials are more likely to shop with retailers offering rewards for sustainable choices.