Transforming Spaces. Inspiring Experiences.

12–14 May 2027 | Bombay Exhibition Center, Mumbai, India

For nearly two decades, In-store Asia has been at the forefront of retail innovation, bringing together retailers, brands, designers, architects, manufacturers, and solution providers to shape the future of retail.

Now in its 18th edition, In-store Asia continues to be Asia's premier trade fair for store design, visual merchandising (VM), in-store marketing, retail technology, and shopper experience. As part of the EuroShop trade fair family, the world’s leading retail trade fair network, In-store Asia offers unparalleled access to the retail industry’s investment opportunities and future markets.

In-store Asia serves as a one-stop platform for the retail ecosystem, bringing together industry stakeholders to discover innovative solutions, build strategic partnerships, and create engaging retail environments. The event is built around four key segments—Exhibition, Convention, VM&RD Retail Design Awards, and the VM Challenge.

The Exhibition showcases cutting-edge retail solutions from leading companies across India and international markets. The Convention features industry experts sharing insights on the latest retail trends, consumer behaviour, design, and technology shaping the future of retail. The VM&RD Retail Design Awards and VM Challenge celebrate excellence, creativity, and emerging talent in visual merchandising and retail design.