Categories

Code Categories Format Description Who Can Nominate
C-01 Western Fashion Apparel & Accessories Specialty Store Exclusive Brand Outlet / Multi Brand Outlet / Boutique Western fashion dominant / Single category / Multi category / Fashion Apparel / Fashion Apparel & Accessories / Bespoke Fashion / Designer Labels Retailer / Brand / Label Owner / Designer / Design Agency
C-02 Ethnic Fashion & Accessories Specialty Store Exclusive Brand Outlet / Multi Brand Outlet / Boutique Ethnic fashion dominant / Single category / Multi category / Fashion Apparel / Fashion Apparel & Accessories / Bespoke Fashion / Designer Labels Retailer / Brand / Label Owner / Designer / Design Agency
C-03 Lifestyle & Personal Accessories Specialty store Exclusive Brand Outlet / Multi Brand Outlet Bags / Shoes / Jewellery / Pens / Small leather goods Retailer / Brand / Label Owner / Designer / Design Agency
C-04 Sports and Leisure Specialty Store Exclusive Brand Outlet / Multi Brand Outlet Sports / Athleisure / Innerwear / Fitness / Outdoor lifestyle / Toys Retailer / Brand / Label Owner / Designer / Design Agency
C-05 Beauty & Wellness Specialty Store Exclusive Brand Outlet / Multi Brand Outlet Beauty / Wellness / Salon / Spa / Pharma Retailer / Brand / Label Owner / Designer / Design Agency
C-06 Consumer Durables, IT & Telecom Specialty store Exclusive Brand Outlet / Multi Brand Outlet Consumer Durables / Home Appliances / Computers and Tech devices Retailer / Brand / Label Owner / Designer / Design Agency
C-07 Home Improvement Specialty store Exclusive Brand Outlet / Multi Brand Outlet Hard Furnishing / Soft Furnishing / Furniture & Fixtures / Home utility / Sanitary ware / Building materials / Décor Retailer / Brand / Label Owner / Designer / Design Agency
C-08 Service & Experience Centers Exclusive Brand Outlet / Multi Brand Outlet Service / Equipment & Machines / Building Materials / Innovation Centers / Technology services / Mobility & Transport Retailer / Brand / Label Owner / Designer / Design Agency
C-09 Kiosks and Pop-up stores Exclusive Brand Outlet / Multi Brand Outlet / Store on wheels Any category of products or service / non-sit down service Retailer / Brand / Label Owner / Designer / Design Agency / Manufacturer
C-10 Food and Hospitality Outlets Café , Restaurant, Pubs, Bars Food and Desserts / sit down outlets Retailer / Brand / Label Owner / Designer / Design Agency
C-11 Food and General Merchandise Retail Store Convenience Store / Super Market /Hyper market / Fuel & Convenience outlets / Plant Nursery Food / General Merchandise / Plants / Flowers / Fuel Retailer / Brand / Label Owner / Designer / Design Agency
C-12 Fashion Department Stores Multi-category department store over 25,000 square feet Combination of multiple categories like Fashion, Beauty, Accessories, Home furnishing, luggage etc. Retailer / Brand / Label Owner / Designer / Design Agency
C-13 Malls, Shopping Centers and Mixed use destinations Mono or multi brand mixed use Malls / Shopping Centers / Entertainment Centers / Cinemas/ Airport Retail Zone / Food Courts Brands / Companies / Operators
C-14 Window Display - Non Festive - Product Promotion Any types of window configurations at the store front Window concepts that promote a specific category of products or collections in the shop window or front. Retailer / Brand / Designer / Design Agency / Manufacturer
C-15 Window Display - Festive, Sale & Events Any types of window configurations at the store front Window concepts that promote Festivals, Sale or Events in the shop window or front. Retailer / Brand / Designer / Design Agency / Manufacturer
C-16 In-store Visual Merchandising Visual merchandising inside the store, kiosk, service retail VM campaign at In-store Focal Points, High Points, Merchandise/Service Presentation (Excluding Window) Retailer / Brand / Designer / Design Agency / Manufacturer
C-17 Retail Graphics and Communication All store formats - storefront/windows / in-store Signage program, Way-finding, Environment graphics Retailer / Brand /In-House Designer / Design Agency / Manufacturer
C-18 VM Art Installations [In-store] Windows / Store interiors / Malls / Retail Destinations One-off (not mass-produced) art installation - physical or phygital Retailer / Brand / Designer / Design Agency / Craftsman / Artist / Manufacturer
C-19 VM Art Installations [Retail Destinations] Malls / Shopping Centers / Airports/ HighstreetsRetail Destinations One-off (not mass-produced) art installation - physical or phygital Mall / Airport / Shopping Centers/High Street / Designer / Design Agency / Craftsman / Artist / Manufacturer
C-20 Point-Of-Purchase / Point-Of-Sale Display All retail formats, destinations and categories Temporary or Semi-permanent floor stands, counter displays, shelf talkers, end caps, digital screens in-store used in multiple multi-branded retail destinations by a brand / company to promote their products as part of a brand campaign. Brand / Advertising Agency / Design Agency / Retailer / Display Unit Manufacturer
C-21 Retail Lighting All store formats / Malls / Retail Destinations Building , Store front and Interior lighting concept design Retailer / Brand / Design Agency / Lighting Consultant / Lighting Manufacturer
C-22 Retail Shop Fittings All retail formats / Products and Categories Store Wall, Floor and VM Fixtures concept design Retailer / Brand /In-House Designer / Design Agency / Shop-fitting Manufacturer
C-23 Storefront Signage & Architecture All retail formats Store front signage design, store front architectural form Retailer / Brand /In-House Designer / Design Agency / Signage Manufacturer
C-24 In-store Tech & Digital Experience All retail formats Digital and Tech innovations integrated in the store design, store presentation, visual merchandising and brand imagery to enhance brand / customer experience Retailer / Brand / Designer / Design Agency / Tech Consultant / Tech developer or supplier
C-25 Green Initiative & Sustainability All retail formats Initiatives that use sustainable / green design, material usage and production techniques that minimize carbon footprint and qualify for certifications (certificate is required to be submitted) Retailer / Brand / Designer / Design Agency / Green Building Consultant / Manufacturer