Retail Reinvented: In-Store Asia 2025 Sets a New Industry Benchmark
5,721 retail professionals convene at In-store Asia 2025, in Mumbai, to shape the future of
retail trade
India – May 2025: The 16th edition of In-store Asia, the most relevant trade fair for retail resources
and investmentsin the Indian subcontinent successfully concluded its three-day run from May 22–
24 at the Bombay Exhibition Centre, Mumbai. In-store Asia 2025 acted as a powerful platform for
industry leaders, retailers, service providers and manufacturers to connect, collaborate and shape
the future of retail.
The event was inaugurated in the presence of key industry personnel including Satvinder Singh,
Managing Director - Satin Neo Dimensions Pvt Ltd, Shreesh Sharma, Founder & Director -GKW
Retail Solutions Pvt Ltd, BS Nagesh, Founder - Trust for Retailers & Retail Associates of India,
Sourav Banerjee, Director - Aditac Solutions & Services Pvt Ltd, Sanjay Agarwal, President – Retail
Design Institute and Surender Gnanaolivu, Advisor – In-store Asia 2025.
Where Innovation Meets Retail
Leading solution providers presented a wide-ranging portfolio of innovative products and
technologies essential for building the modern, connected and conscious retail environment. The
exhibits featured everything from Point-of-Purchase (POP) displays, visual merchandising
solutions, shop fittings and interactive flat panels to mannequins, retail fixtures, lighting, signage,
graphic solutions, retail technologies and store design services. Visitors expressed strong
appreciation for the diversity, creativity and quality of solutions on display.
This year's event featured leading companies such as GKW Retail Solutions Pvt Ltd, Satin Neo
Dimensions Pvt Ltd, Aditac Solutions & Services Pvt Ltd, Cenzer Industries Ltd, Jaquar and Company
Pvt Ltd, Dovetail, Naman Instore (India) Limited, Elemental Fixtures Pvt Ltd, The Light House, Svarn
Infratel Pvt Ltd, Reliable Hubs Engineering India Pvt Ltd among others.
“In-store Asia continues to be the most valuable platform for us in the retail fit-out industry. For
over a decade, we've showcased not just products, but the breadth of our capabilities across
diverse categories- jewellery, fashion, cosmetics and more. This event consistently brings together
key decision-makers, brands and solution providers under one roof, making it an unmatched space
for networking, collaboration and planning for the future. We’re proud to be part of this dynamic
ecosystem and are thrilled with the response this year”, Satvinder Singh, Managing Director –
Satin Neo Dimensions, a long-standing partner of the event.
A Vibrant Hub for Connection and Collaboration
The event created a dynamic and engaging environment for over 5,721 attendees, including
decision-makers from retail brands, service providers, architects, designers, advertisers, marketing
agencies, contractors, consultants and other retail professionals.
Across the three-day show, participants actively networked, exchanged valuable insights and
formed strategic partnerships aimed at reimagining the future of the retail landscape. The venue
buzzed with energy, collaboration and meaningful business conversations
Millie Contractor, General Manager - Messe Düsseldorf India, expressed her enthusiasm, “The
energy and innovative spirit at In-store Asia 2025 were truly inspiring. We are immensely proud to
have facilitated high-level networking and fostered strategic collaborations. This event will be a
catalyst for progress and collaboration within the Indian retail community.”
Event Highlights That Resonated with the Audience
2-Day Convention: In-depth discussions explored the most pressing retail trends in India and
globally, equipping attendees with the insights needed to succeed in an ever-evolving market. The
convention, themed “Connected, Collaborative and Conscious”, featured leaders, professionals
and service providers from over 40 Indian and international brands and companies. The agenda
included 20 sessions covering diverse topics such as airport retail, mall and store design, visual
merchandising, creative branding & communication, retail fixtures, retail technology and
sustainability. Speakers shared valuable trends and insights across growing categories like fashion,
beauty & wellness, personal accessories, jewellery, CDIT, department stores, food & beverage,
travel retail and transportation.
VM&RD Retail Design Awards: The highlight of Day 2 was the prestigious VM&RD Retail Design
Awards evening, which celebrated excellence in retail design and visual merchandising across
India. A global jury of renowned design specialists evaluated over 300 entries across 24 categories
submitted by more than 40 companies and design agencies.
VM Challenge: This year’s live Visual Merchandising Challenge featured 36 talented visual
merchandisers from over 20 companies competing in 6 teams. They crafted imaginative window
displays around the theme ‘Neo-Nomad’ in just 60 minutes, showcasing creativity and teamwork.
Focal Points: Leading retail brands- Shoppers Stop and Lifestyle captivated attendees with visually
striking window displays, demonstrating the power of innovative design to transform retail
experiences.
Success Echoes Loud and Clear
In-store Asia 2025 concluded on a high note, firmly establishing itself as the premier retail event
in the region. The event offered a comprehensive platform for attendees to acquire valuable
insights, explore groundbreaking solutions and chart a clear path towards success in the fastevolving retail landscape.
“In-store Asia has been our go-to platform for nearly two decades and every year it continues to
exceed expectations. This time, we’re excited to showcase our tech-led innovations, integrating
sensors and interactive elements into our displays to create engaging, immersive retail
experiences. From music-responsive zones to sensor-based lighting and product information
displays, we’re redefining how customers interact with retail environments. In-store Asia provides
the ideal space to connect with clients, industry peers, and partners all under one roof”, quoted
Shreesh Sharma, Director, GKW Retail Solutions Pvt. Ltd.
Key partners include Satin Neo Dimensions Pvt. Ltd. as Presenting Partner, GKW Retail Solutions
Pvt. Ltd. as Presenting Partner for the VM&RD Retail Design Awards, Aditac as Associate Partner,
The Clothing Manufacturers Association of India (CMAI), SME Chamber of India & Architects
Engineers & Surveyors' Association (AESA) as Supporting Associations.
The event will return to Bombay Exhibition Center from 21-23 May 2026 for its next edition.
About the Organiser
Messe Düsseldorf India Pvt. Ltd. is a fully owned subsidiary of Messe Düsseldorf GmbH which is a
global player both as a trade fair organiser and as a provider of trade fair-related services for
exhibitors and visitors. Messe Düsseldorf India has been successfully staging established trade fairs
like Medical Fair India, In-Store Asia, FAMDENT Shows & Awards, glasspex India, glasspro India,
pacprocess & foodpex Mumbai, India Essen Welding & Cutting, wire India, Tube India, METEC India
and ProWine Mumbai. Besides organizing successful trade fairs in India, the company is also the
exclusive Sales representative of Messe Düsseldorf Group for the Indian Market and is canvassing
Indian customers to Events of Messe Düsseldorf Group worldwide.
Media Contact:
Pinak Gupta
Director - Marketing Communications
Media Contact:
Pinak Gupta
Director - Marketing Communications
[email protected]