The 17th Edition of In-store Asia to Redefine Retail Innovation: A Convergence of
Design Intelligence and Technology in Mumbai
A key sourcing and networking hub that will bring the Asian retail ecosystem together for 3 days of
expo, convention, awards & VM challenge
[Mumbai, May 2026] In-store Asia, Asia’s premier trade fair for retail design and in-store solutions,
is set to open doors for its 17th edition from May 21–23, 2026, at Hall 4, Bombay Exhibition Center,
Mumbai.
As physical retail undergoes a profound transformation, In-store Asia 2026 serves as the definitive
ecosystem for brand marketers, retailers and architects to source the future of the shopping
experience. This edition will feature over 80+ exhibitors, showcasing a comprehensive range of
products including VM & Retail Fixtures, POP Displays, Retail Tech, Signage & Graphics and Food
Service Equipment.
Highlights of the Edition: Designers’ Pavilion & Retail Tech Integration
Reflecting the industry’s shift toward experiential and digital-first environments, this edition
introduces two high-impact highlights:
Designers’ Pavilion: A dedicated platform for leading retail designers and VM experts to showcase
cutting-edge visual storytelling and store design concepts.
Retail Tech Integration: A spotlight on next-gen solutions, featuring AI-driven tools, smart store
ecosystems and seamless omnichannel technologies designed to drive digital transformation.
Trusted & Holistic Industry Platform
In-store Asia has cemented its reputation as a non-negotiable platform for business growth, with
many industry leaders returning year after year. For these long-term exhibitors, this isn't just
another date on the calendar - it is a critical business milestone. Key exhibitors participating this
year include Satin Neo Dimensions Pvt Ltd, GKW Retail Solutions Pvt Ltd, Cenzer Lighting, Instor
India, Inventronics, Reliable Hubs Engineering and Elemental Fixtures Private Limited, among
others. Exhibitors view this as the definitive platform to reinforce their USPs, launch flagship
innovations and close deals with the highest tier of retail decision-makers.
This 17th edition continues to serve as the vital link between solution providers and the retail
brands that define Indian retail. Visiting group includes Brand Marketers (FMCG, CDIT, Lifestyle &
Apparel), Retailers (Organized / Independent / Traditional Retail), Architect/Designers, Retail
Marketing & Media Agency, Retail Solution Providers.
Millie Contractor, General Manager – Messe Düsseldorf India shares, "Retail is no longer just
about transactions; it is about transformation. In this edition, we are moving beyond the
traditional storefront to showcase a future that is intelligent, inclusive and deeply experiential. Instore Asia 2026 is designed to be at the center of this shift, providing the industry with a definitive
blueprint for success in a phygital world. The trust placed in us by our long-standing partners and
exhibitors proves that In-store Asia is where the real business of retail happens in the Indian
subcontinent.
Beyond the exhibition floor, In-store Asia 2026 hosts a powerhouse of parallel programs such as
the 2-day Convention, an awards night and an energetic challenge for Visual Merchandisers.
At the In-store Asia Convention, to be held from May 21–22, under the theme “Inspiring. Inclusive.
Intelligent,” 50 speakers from the Indian and international retail industry will lead deep-dives into
Experiential Selling, the Aesthetics of Emotion and the "New Normal" Retail Playbook. VM&RD
Retail Design Awards, the industry’s most prestigious ceremony honoring excellence across retail
design, visual merchandising and manufacturing will take place on the evening of 22nd May. This
ceremony will bring the industry together for a night of celebrating achievements and inspiring the
future of the retail.
Another key highlight will be the VM Challenge om the first day of the show. A live window display
contest where the country’s top visual merchandisers will compete in 6 teams to turn creative
concepts into reality in a tight deadline of 60 minutes. Led by top Visual Merchandisers in the
country, the teams will be provided with the theme on spot along with the necessary props and
material.
The event’s success is best reflected in the deep-seated trust of its long-term partners. This edition
is strengthened by the support of industry leaders - Satin Neo Dimensions joins as the Presenting
Partner, while GKW Retail Solutions Private Limited is the Presenting Partner for the VM&RD
Retail Design Awards. HG Graphics is the official Visitor Bag Partner for the event.
The stage is set for 3 days of innovation, inspiration and networking where the most ambitious
retail brands in the country will find the partners and products that define their next generation
of stores.
For more details and registration, visit the website https://www.instoreasia.in
About the Organiser:
Messe Düsseldorf India Pvt. Ltd. is a fully owned subsidiary of Messe Düsseldorf GmbH which is a global
player both as a trade fair organiser and as a provider of trade fair related services for exhibitors and visitors.
Messe Düsseldorf India has been successfully staging established trade fairs like, In-Store Asia, Medical Fair
India, FAMDENT Shows & Awards, glasspex India, glasspro India, pacprocess & food pex Mumbai, India
Essen Welding & Cutting, wire India, Tube India, METEC India, ProWine Mumbai and Valve World Expo
India. Besides organising successful trade fairs in India, the company is also the exclusive Sales
representative of Messe Düsseldorf Group for the Indian Market and is canvassing Indian customers to
Events of Messe Düsseldorf Group worldwide.
Media Contact:
Pinak Gupta
Director - Marketing Communications